What is modern
Marketing?

Digital with a human touch

The digital world is known for working a lot and mostly with data and information. In a sense, this is and will continue to be the case. However, this is often still not enough to convince your target audience. Often it depends on the use and purpose you have as a company around digital data. This is where the human aspect comes in. We believe that monitoring, controlling and using data should be combined with a human touch. When hard factual data is combined with the right emotion, intention and appropriate language, then numerical data suddenly becomes a source of reliable communication …

Storytelling

Any product, service or brand related message can be communicated in different ways. Traditional marketing therefore often looks for the shortest route from opportunity to solution, where the solution represents your service or product. We like to look at it differently, because the most direct route does not always have to mean the most effective route. Research shows that a presented conclusion is experienced more confidentially on the basis of recognizable situation sketches. This scientifically paved the way for storytelling within marketing …

Modern customer

Within the marketing landscape there is a lot of talk about the new kind of consumer. A contemporary consumer that is very different from the values coming from the classic marketing theories. This sounds very logical, but is this really the case? We believe that there are many differences within the spectrum of today’s consumer versus the consumer of ten years ago. However, we do not call this the new, but the modern consumer. From our experience we believe that the consumer does not have many different goals or requirements …

Dynamic strategy

Today’s marketing world is deeply intertwined with social and digital networks. Target groups have been further specified by online data, and the digital capabilities to monitor target groups. This is demographic data that today not only addresses age and residential location, but is also supplemented with personal interests, previous purchases or even recommended future product purchases. The combination of this data flow and the possibility to reach the target group via a multitude of online platforms, applications or websites shows how dynamic today’s marketing field is …